Excellence is our new normal – Phelang Bonolo Healthcare (PBH) Group, which is a multifaceted, privately owned healthcare group that was established in 2006 to provide access to world-class healthcare services for all South Africans.
“We have grown our business significantly over the last several years and we are ready for the next stage of expansion and diversification. The launch of the new PBH corporate identity represents the natural evolution of this transformation,” said Dr. Jacky Rampedi, PBH’s Founder and Chief Executive Officer of Botshilu Private Hospital. “It is imperative for our corporate identity to reflect and promote the advancements and increased value that the PBH group has provided and is seeking to provide to all South Africans.”
PBH’s flagship hospital development is Botshilu Private Hospital, situated in Soshanguve, Northern Pretoria. This state-of-the-art facility has been servicing the Soshanguve community for the last 6 years.
During the response to the Covid-19 pandemic, Gerrit van den Berg, the Hospital Manager, praised the response of Botshilu Private Hospital’s healthcare professionals and its staff. “Our hospital had to react promptly and ensure the safety of our doctors, patients, and staff while ensuring healthcare service was provided with excellence. This new shift in the provision of healthcare challenged us to ensure that we fulfill our pursuit of providing quality healthcare for all and that excellence continues to be our “new normal”.
The new corporate identity for PBH includes the new logo that abbreviates Phelang Bonolo Healthcare as PBH, combined within a hexagon – a shape that is natural, strong, structured, and integrated, explains Boitumelo Mphake, Stakeholder Relationship Manager at Botshilu Private Hospital. “The new visual corporate identity presents the PBH Group as a modern and evolving whilst also communicating its core values of excellence in patient care and strengthening confidence as an integrated healthcare solutions provider.